The big-bore Moto Guzzi shows its face in the USA, not far from where the company’s new Advanced Design Centre has opened in Pasadena.

The Piaggio Group has officially revealed its new 2012 Moto Guzzi California motorcycle in Miami, USA.

Max Biaggi was on hand along with Moto Guzzi’s parent company’s top brass (the Piaggio Group), as the company showed off the important models headed to the North American market place in 2012 and 2013.

The unveiling of the Moto Guzzi California coincided with the announcement by CEO Roberto Colaninno that the Piaggio Group’s new US-based Advanced Design Centre was open for business, located in Pasadena, California.


This new design studio will be headed up by Agentinean-born American stylist Miguel Galluzzi, and will work in partnership with the company’s global design centres in Italy, China, India and Vietnam, with design chief Marco Lambri sitting at the top of the tree.

The new big bore cruiser will be an important model for the US market, powered by a 1400cc V-twin engine so big that the cylinder heads eat into the tank’s real estate. The burning question is whether the bold cruiser can convert disgruntled Harley-Davidson riders.

Though details are sparse, the Moto Guzzi California 1400 appears to have a projector beam headlamp and LED daytime running lights integrated in it contemporary headlight cluster.

The top-range California also comes with twin LED brake light strips and the wheels show off an elaborate spoke-pattern cast alloy rims.

As mentioned previously, the new model will be pitched at buyers in the cruiser market rather than the power/sports-cruiser market, but considering Guzzi talks about a significantly upgraded chassis – new wheels, brakes, suspension – there could be more to it than meets the eye.